I help start-ups across the full spectrum of go-to-market work streams — from strategy to execution to analysis — to help you go from start-up to scale-up.
Areas of Focus
I work with start-ups across the full spectrum of go-to-market — from strategy through execution.
If your pipeline is stalling, deals aren't closing, or your sales team is spinning its wheels — there's usually a fixable reason. Let's find it.
Frame your company for the right buyer, in the right language. Positioning is the foundation everything else is built on. Let's get you on the right track today. Not tomorrow.
Getting to your first 100 customers requires a disciplined approach to identifying who buys, why they buy, and how to find more of them.
From content and demand gen to channel strategy and campaign planning — I build programs that are right-sized for where you are and designed to scale.
You need to make a change, but how do you unwind and rebuild existing GTM programs? I build plans and make it a smooth transition for you, your team, and your customers.
I leverage curated LLM skills and templates to move faster than a traditional agency or consultant — so you get more output, in less time, for less cost.
How We Work Together
Whether you need ongoing embedded support, a focused diagnostic sprint, or just a conversation — I have an engagement format to fit your situation.
Full-stack marketing leadership — embedded with your team — at a fraction of the cost of a full-time hire. I bring strategy, execution, and LLM-accelerated workflows to help you build the marketing foundation your start-up needs.
Learn More →For when something is clearly slowing your sales cycle, but you're too busy to figure out what. A focused engagement that surfaces the problem and gives you a clear path to fix it.
Learn More →Not sure what you need next? No problem. Grab some time to chat, and we'll talk through your best next steps.
Book 30 Minutes →A Note on How I Work
I wear two hats — consultant to start-ups and investor in start-ups. I love both roles, there's a lot of natural overlap between them, and I believe in being transparent about how I navigate that overlap.
I don't currently lead deals or invest directly. All of my investments are made through TBD Angels.
I don't bring deals to the TBD network if I'm in any stage of considering or engaged in consulting services. If I think you're a fit for TBD, I will find another member to present you to the group for consideration — but engaging my consulting services is not an access point for the network.
Get Started
Tell me a bit about where you are and what you're working on. I'll follow up within a couple of business days.
Thanks for reaching out. I'll be in touch within a couple of business days.