Services

Hyper-fractional Marketing.

Part strategist, part thought-partner, part execution — powered by 20 years of start-up experience and accelerated by LLMs. Everything a full-time marketing leader would do, at a fraction of the cost.

Strategy and execution, deeply embedded.

Hyper-fractional Marketing (HFM) isn't a retainer where you get a deck once a month. I embed directly with your team — attending standups, diving into your data, and working alongside your founders and operators on the biggest challenges your business is facing.

I then leverage curated LLM skills and templates to execute and iterate on marketing programs at a pace that a traditional agency or consultant simply can't match. It's the best of 20 years of start-up experience, accelerated.

What's Included

Weekly embedded collaboration

I join your team's rhythm — standups, strategy sessions, reviews — as a true marketing partner.

Full GTM strategy development

Positioning, messaging, channel strategy, and campaign planning built for your specific stage and audience.

Hands-on execution

I don't just advise — I build. From content to campaigns to lifecycle programs, I do the work alongside you.

HFM is your Go-to-Market motion, accelerated.

Curated AI skills and templates let us move faster, test more, and iterate in real time — without adding headcount.

Built for the start-up pace.

HFM engagements are designed to flex with where you are — from a focused 6-week sprint to a deeper 6-month partnership.

1

Lightning Sprints

6–12 weeks

When you need to add horsepower for product launches, company and product rebrands, and events, I drop in as an experienced operator who has seen and done many high stakes, time sensitive events.

2

Resetting the Foundation

3–6 months

A companion service to the GTM Diagnosis, when there are big challenges to solve. In here, we find alignment for product, marketing, and sales, plan and execute for growth, and leave your team with a clear roadmap to build on.

3

Growth Engine

6+ months

You have big goals and need to start growing today. I embed as a complete team member, bring decades of experience, and some shiny new LLM templates to execute quickly, and, when you're ready, I help you find my replacement.

Let's talk about your start-up.

Tell me where you are and what you're trying to accomplish. I'll follow up within a couple of business days.

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