My Background
Where I've been shapes how I work.
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Serial first marketing hire
I've been brought in as the first marketing hire at three start-ups, building programs from scratch and navigating the scrappy, fast-moving reality of start-up growth.
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The 0-to-100 customer expert
Getting from zero to your first 100 customers is one of the hardest phases a start-up faces. It's also where I specialize — the positioning, messaging, GTM strategy, and campaign execution — that makes that jump possible.
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A true cross-functional thought partner
I don't just think about marketing in isolation. I strategize across marketing, sales, product, operations, and fundraising — because getting to market is a whole-company effort.
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Recovering entrepreneur turned investor
After years as an operator, I became an investor at TBD Angels and LP at FoundersEdge. I bring both a founder's empathy and an investor's discipline to everything I do.
