GTM Strategy & Marketing

Your start-up's unfair marketing advantage.

Part strategist, part thought-partner, part doer, part connector — I help founders build their GTM motion, nail their positioning, accelerate deals, and get to their first 100 customers.

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Jessie Angell-Carlson

Built for the 0-to-100 stage and beyond

I'm a serial first marketer, recovering entrepreneur, and know exactly what it takes to build a foundation that scales. Here's how I work with founders.

Hyper-fractional Marketing

Full-stack marketing leadership — strategy through execution — at a fraction of the cost of a full-time hire. Engagements run 6 weeks to 6 months, and I embed deeply with your team.

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GTM Diagnosis

Something is slowing your sales cycle, but you don't know what. In this sprint, we go through your product, leads, pipeline, marketing performance metrics, and retention data to find it — and fix it.

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Investing

I invest in start-ups through TBD Angels and FoundersEdge, bringing both capital and a hands-on GTM perspective to the companies I back.

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Ready to build your foundation?

Whether you're looking for consulting support, exploring an investment conversation, or just want to connect — I'd love to hear from you.

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